Dr. D. Martyn Lloyd-Jones (Romans, Vol. 1, 252):
It is an interesting thing that there are men, especially, who prefer a message when it does hit them and hurt them, and the one thing they cannot abide is sentimentality. Give them something strong, even severe, and, though it hurts, they know it is right, and they will listen to it. But if you once give them the idea that you are getting at them, and trying to influence them by certain methods and a certain psychological approach, they will not even come and put themselves under the possibility of being affected.
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